In an exclusive event at the La Pelota Jai Alai sports centre in Milan, Fay presented ""Iconics"", a series of portraits photographed by Michael Avedon in collaboration with James Dylan, editor and founder of the American magazine Breach.
Daybreak in the streets of New York, Los Angeles, London and Milan: 40 black and white images featuring iconic garments. Pictures capturing the style of emerging (or established) figures in art and cinema. Confirmation of the brand's commitment to supporting young talents in photography, music and design worldwide.

Featured in the photos are actor and model Levy Dylan, musician Eliot Sumner, actor and musician Donald Cumming, artist and musician A.L. Batha, director of photography Barron Claiborne, and actress Perla Haney-Jardine, who starred in Quentin Tarantino's Kill Bill Vol. 2. Actor Duke Nicholson (grandson of Jack Nicholson), model and actress, Dree Hemingway, actor and jazz guitarist Matthew Avedon, entrepreneur and model Danielle Mareka, and creative director Marlon Sexton also appear. And last but not least, young Italian actress Gala Zohar Martinucci, artist Edoardo Dionea Cicconi, entrepreneur Francesco Conforti and model Meika Woollard.